MONTOURSVILLE, PA - May 18, 2009— CRS Incorporated, parent company of well-known automated absence management software product, SubFinder®, has announced today it has rebranded the company as CRS Advanced Technology. The new name, logo, and company website were unveiled today.
“The new brand more accurately represents the company’s industry and dedication to the pursuit of the most up-to-date, cutting edge technological advancements. The new company name and subsequent rebranding efforts will greatly enhance the company’s position, enabling CRS Advanced Technology to move forward, increasing growth of our position in our chosen markets,” said Peter Lupacchino, General Manager of CRS Advanced Technology. “This change presents an opportunity for greater visibility and the ability of potential customers to affiliate our company name to our suite of products, further establishing CRS as the leader in human resource management tools. ”
Originally formed in 1985 as Canopy Road Software, CRS began its 24-year journey that enabled its flagship absence management and substitute placement software product, SubFinder, with a loyal following among its users. CRS has continued development and improvements in design of SubFinder and additional software products that have evolved to meet changes in technology and the demands customers and potential consumers face daily.
CRS Advanced Technology, formerly CRS Incorporated, serves over 1.5 million users throughout the United States and Canada, and is best known in the education and library markets. For more information on CRS Advanced Technology, please visit www.crsadvancedtechnology.com or call 800-782-3463.